Improved user experience and increased data collection by redesigning the Edit Profile flow to align with branding and user needs.
I led the redesign of the Edit Profile experience on the EX Program — a digital health platform that helps people quit smoking. Over three weeks, I collaborated with the Innovations and Product teams to create a more user-friendly and visually consistent profile flow. My work spanned early research, low-fidelity wireframes, and interactive prototypes, all leading to a streamlined experience that supported better data collection and aligned with the product’s updated branding.
Company
Truth Initiative - EX Program
Date
2025
Industry
Digital Health
Scope of work
UX/UI
Product Design
Wireframing
Problem
The original interface had not been updated in some time and was missing both branding consistency and opportunities to collect meaningful user data such as demographics, sponsorship information, product usage and contact information.
To better understand user needs and business goals, I began by meeting with the Product team. These conversations helped identify which profile fields were most important to users and what additional data could support more personalized experiences.
I then reviewed best practices for collecting and organizing user information in digital health products. This informed early design decisions around layout, grouping, and labeling.
To guide the user flow, I created personas and user stories focused on key actions—for example, “A user wants to update their contact info quickly and easily.” I also explored common UI patterns to ensure the design would be intuitive and familiar.
At this stage, we had defined the appropriate components for each type of data input and mapped out the key interactions. We presented the updated flow to the Product team for feedback, which helped validate our approach and ensured cross-team alignment before moving into high-fidelity design.
Solution
Once the layout and interaction flow were complete, our Senior Product Designer applied the final visual styling using components from the updated branding guide and prepared the design for development.
My work helped lay the foundation by defining the structure, interactions, and reusable components used throughout the final design.
